A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book!

Arcturus Marketing Degree Book Reviews Summary

Ratings Breakdown

Rated 4.3 by 36 people

Pros from Reviews

  • Clear marketing primer
  • Consumer-focused examples
  • Good for beginners
  • Authoritative voice
  • Contemporary references
  • Useful for self-marketing

Cons from Reviews

  • Not in-depth for experts

Notable Features

Comprehensive
Compact
Informative
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