Ratings Breakdown
Rated 4.5 by 4,046 people
Pros from Reviews
- 100% gray coverage
- Vibrant color
- Gentle on hair
- Affordable price
- Easy application
- No strong chemical smell
- Consistent results
- Beautiful color payoff
Cons from Reviews
- May cause brassy roots
- Color may fade over time
Notable Features
Ammonia-Free
100% Gray Coverage
Keratin Enriched
No-Mess Formula
Easy Application
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