Ratings Breakdown
Rated 4.5 by 4,098 people
Pros from Reviews
- Easy application
- 100% gray coverage
- Vibrant color
- Affordable price
- No strong chemical smell
- Gentle on hair
- Natural-looking results
- Consistent results
Cons from Reviews
- Fades over time
- Shade too light for some
Notable Features
Ammonia-Free
100% Gray Coverage
Keratin Enriched
No-Mess Formula
Easy Application
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