Paul Roetzer Marketing AI Book Reviews Summary
Ratings Breakdown
Rated 4.4 by 68 people
Pros from Reviews
- Insightful guidance
- Practical & theoretical knowledge
- Concrete examples
- Comprehensive view of AI impact
- Practical advice on getting started
- Solid background to understand AI impact
- Textbook on AI impact in marketing
- Great first step to learning
Cons from Reviews
- Cover quality issue
- Lacks depth in data analysis
- Outdated content
- Feels like a promotion
- Overwhelming list of software tools
Notable Features
Insights
Future Trends
Business Impact
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