Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

Paul Roetzer Marketing AI Book Reviews Summary

Ratings Breakdown

Rated 4.4 by 68 people

Pros from Reviews

  • Insightful guidance
  • Practical & theoretical knowledge
  • Concrete examples
  • Comprehensive view of AI impact
  • Practical advice on getting started
  • Solid background to understand AI impact
  • Textbook on AI impact in marketing
  • Great first step to learning

Cons from Reviews

  • Cover quality issue
  • Lacks depth in data analysis
  • Outdated content
  • Feels like a promotion
  • Overwhelming list of software tools

Notable Features

Insights
Future Trends
Business Impact
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