Philip Kotler Marketing 4.0 Reviews Summary
Ratings Breakdown
Rated 4.5 by 1,327 people
Pros from Reviews
- Extension of Marketing 3.0
- Great case studies
- Insight into digital marketing
- Easy to grasp
- Abundance of examples
- New frameworks to consider
- Well researched
- Great insights
Cons from Reviews
- Not much novelty
- Incompleteness
- Intellectually dishonest
- Lack of practical tips
- Old edition
- Limited anecdotes
- More of a casual read
- Overuse of models
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