Claude C. Hopkins Scientific Advertising Reviews Summary

Ratings Breakdown

Rated 4.5 by 1,452 people

Pros from Reviews

  • Informative marketing book
  • Great for understanding fundamentals
  • Covers well-known marketing lessons
  • Challenges traditional views of ads
  • Concise and elegant
  • Must-read for writers
  • Short book with smart ideas
  • Mind-blowing techniques in advertising

Cons from Reviews

  • Underdeveloped paragraphs
  • Grammar mistakes
  • Typos in this edition
  • Relevant for advanced English speakers
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