Ratings Breakdown
Rated 4.3 by 11,459 people
Pros from Reviews
- Ammonia-free
- Wide color range
- Cheaper than other brands
- Pretty pink shades
- Good coverage for non-grey hair
- Doesn't damage hair
- Thick consistency
- Includes quality hair conditioner
Cons from Reviews
- Fades quickly on grey hair
- Thin and runny formula
- Wasteful packaging
- Requires multiple boxes for thick hair
- Causes scalp sensitivity
- Not recommended for sensitive skin
- Not recommended for those sensitive to fragrances
- Inconsistent availability of colors
Notable Features
Oil Powered
Permanent Color
Hydrating
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