Ratings Breakdown
Rated 4.6 by 1,174 people
Pros from Reviews
- Informative and fun read
- Explains psychological influence
- Easy to understand concepts
- Numerous real-life examples
- Good for consumers' awareness
- Recommended for all readers
- Chapters serve as refreshers
- Written by a credible author
Cons from Reviews
- Dry presentation style
- Poor book formatting
- Lacks cutting-edge research
- Somewhat pedantic at times
- Delivery issues reported
Notable Features
ePub Format
5th Edition
Authoritative Source
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