Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Unabridged Edition by Kim, W. Chan, Mauborgne, Renee published by Your Coach Digital (2006)

AA Blue Ocean Strategy Book Reviews Summary

Ratings Breakdown

Rated 4.6 by 5,547 people

Pros from Reviews

  • Fresh approach to competition
  • Emphasis on value innovation
  • Practical strategic framework
  • Real-life industry examples
  • Implementation roadmap for execution
  • Differentiation for success
  • Value innovation strategy
  • Insightful and inspiring

Cons from Reviews

  • Requires adaptability to new practices
  • Concepts may need adaptation to industries

Notable Features

Strategy Creation
Competition Irrelevance
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