Ratings Breakdown
Rated 4.6 by 2,516 people
Pros from Reviews
- Excellent color
- Easy to use
- Color true to box
- Wide color selection
- Gentle on scalp
- Affordable
- Leaves hair soft
- Long-lasting color
Cons from Reviews
- Patchy coverage
- Color fades quickly
- Limited availability of certain shades
- Recent formula change
- Hair feels rough after coloring
- Not as red as on box
- Not suitable for bright red or copper results
- Limited options for redheads
Notable Features
Ammonia-free
Permanent
Gray Coverage
Cream Formula
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