Ratings Breakdown
Rated 4.8 by 1,121 people
Pros from Reviews
- Insightful
- Solid book
- Must read for business owners
- Teaches a lot about selling
- Provides tactical strategies
- Includes swipe lead ins
- Short and instructional
- Helps improve copywriting skills
Cons from Reviews
- Lacks in explaining why leads work
Notable Features
Sales Message
Direct Marketing
Advertising
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