Paco Underhill Why We Buy Reviews Summary
Ratings Breakdown
Rated 4.4 by 724 people
Pros from Reviews
- Insightful observations
- Engaging and entertaining
- Relevant to all human activity
- Reveals useful tips and techniques
- Makes you more aware as a consumer
- Real-life applications of marketing
- Gives insight into retail strategies
- Highlights the importance of customer behavior
Cons from Reviews
- Antiquated and misogynistic
- Last chapters are disappointing
- Lacks scientific basis
- Generalizations can be off-putting
Notable Features
Science of Shopping
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