by Jack Trout & Steve Rivkin - Survival in Killer Competition Reviews Summary
Ratings Breakdown
Rated 4.5 by 143 people
Pros from Reviews
- Essential for marketing
- Fundamental material for sales
- Brands you differently
- Back to marketing basics
- Concrete knowledge for decisions
- Chock full of examples
- Informative and eye-opening
- Useful marketing principles
Cons from Reviews
- Dated information
- US-centric examples
- Political leanings evident
Notable Features
Differentiation Strategies
Competitive Survival
Market Research Insights
You might also be interested in:
- RUIBOLU Hand Towels 100% Cotton 2 Set
- SEHNLICH LED Rechargeable Table Lamp Cordless
- Ameriwood Home L-Shaped Desk with Bookshelves
- Tiefebene Hair Clips
- Masseul Waterproof Tobacco Storage Box
- HaSteeL Grilling Utensil Set
- AliveCor 6-Lead Personal EKG Monitor
- Pool Billiard T-Shirt - Billiards Shirt Ball Pool Gifts T-Shirt
- SUREWAY 6” Mens Heavy Duty Work Boots
- SDI Sport Gym Mesh Roll Bag Duffel, Easy Dry, Black