by Jack Trout & Steve Rivkin - Survival in Killer Competition Reviews Summary
Ratings Breakdown
Rated 4.5 by 143 people
Pros from Reviews
- Essential for marketing
- Fundamental material for sales
- Brands you differently
- Back to marketing basics
- Concrete knowledge for decisions
- Chock full of examples
- Informative and eye-opening
- Useful marketing principles
Cons from Reviews
- Dated information
- US-centric examples
- Political leanings evident
Notable Features
Differentiation Strategies
Competitive Survival
Market Research Insights
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