W. C. Kim's,R. Mauborgne's Blue Ocean Strategy (Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [Hardcover])(2005)

W. C. Kim's,R. Mauborgne's Blue Ocean Strategy Reviews Summary

Ratings Breakdown

Rated 4.6 by 5,177 people

Pros from Reviews

  • Fresh approach beyond traditional competition
  • Emphasis on value innovation for growth and success
  • Strategic framework for identifying blue ocean opportunities
  • Real-life examples across various industries
  • Implementation roadmap for effective execution

Cons from Reviews

  • Requires adaptability and openness to challenge existing business practices
  • Some concepts may require careful adaptation to specific industries or contexts
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