Ratings Breakdown
Rated 4.4 by 298 people
Pros from Reviews
- Foundational for copywriting
- Timeless principles
- Great for business letters
- Solid examples
- Valuable insights
- Inspires creativity
- Well-regarded by experts
Cons from Reviews
- Numerous typos
- Poor formatting
- Repetitive content
- Old examples may feel dated
Notable Features
Fifth Edition
464 Pages
English Language
Business Writing
Direct Marketing
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