Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim & Renée Mauborgne - Blue Ocean Strategy Book Reviews Summary

Ratings Breakdown

Rated 4.6 by 4,726 people

Pros from Reviews

  • Fresh approach to strategy
  • Emphasis on value innovation
  • Practical strategic framework
  • Real-life industry examples
  • Implementation roadmap for execution
  • Inspiring and insightful content
  • Encourages differentiation in business
  • Helps in creating new markets

Cons from Reviews

  • Requires adaptability to new practices
  • Concepts may need adaptation to industries

Notable Features

Strategy Creation
Market Innovation
Competition Irrelevance
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