The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

The Challenger Customer Reviews Summary

Ratings Breakdown

Rated 4.5 by 645 people

Pros from Reviews

  • Customer-centric approach
  • Backed by primary research
  • Insights for sales and marketing
  • Identifies mobilizers
  • Provides implementation suggestions
  • Highlights need for collaboration
  • Aligns sales and buying processes
  • Provides valuable customer insights

Cons from Reviews

  • Redundancy in content
  • Requires joint effort
  • Difficult to master techniques
  • Not for all salespeople
  • Focuses more on sales than marketing
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