Ratings Breakdown
Rated 4.5 by 645 people
Pros from Reviews
- Customer-centric approach
- Backed by primary research
- Insights for sales and marketing
- Identifies mobilizers
- Provides implementation suggestions
- Highlights need for collaboration
- Aligns sales and buying processes
- Provides valuable customer insights
Cons from Reviews
- Redundancy in content
- Requires joint effort
- Difficult to master techniques
- Not for all salespeople
- Focuses more on sales than marketing
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