Scientific Advertising: 21 advertising, headline and copywriting techniques

Claude C Hopkins 21 Advertising Techniques Reviews Summary

Ratings Breakdown

Rated 4.5 by 1,548 people

Pros from Reviews

  • Informative content
  • Timeless advice
  • Fundamental marketing lessons
  • Easy to read
  • Challenges traditional views
  • Helpful for advertisers
  • Straight to the point

Cons from Reviews

  • Underdeveloped paragraphs
  • Incomplete content

Notable Features

Advertising
Headline
Copywriting
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