by Jonah Berger - Contagious Reviews Summary
Ratings Breakdown
Rated 4.6 by 7,269 people
Pros from Reviews
- Insightful marketing strategies
- Engaging real-life examples
- Useful for students and business owners
- Clear explanations of STEPPS
- Relevant for social media understanding
- Practical value emphasized
- In-depth analysis of viral success
- Quality storytelling examples
Cons from Reviews
- Repetitive content
Notable Features
Viral Marketing
Consumer Behavior
Advertising
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