Philip Kotler Marketing 4.0 Reviews Summary
Ratings Breakdown
Rated 4.5 by 1,327 people
Pros from Reviews
- Extension of Marketing 3.0
- Great case studies
- Insight into digital marketing
- Easy to grasp
- Abundance of examples
- New frameworks to consider
- Well researched
- Great insights
Cons from Reviews
- Not much novelty
- Incompleteness
- Intellectually dishonest
- Lack of practical tips
- Old edition
- More of a casual read
- Limited anecdotes
- Overuse of models
You might also be interested in:
- SPYRA WaterBlaster
- Assistive Technology Services No Monthly Fee Medical Alarm Emergency Alert Phone System
- Ubisoft Rainbow Six Siege [Online Game Code]
- CaSZLUTION Acrylic Holder for Docking Station
- KADAMS Visual Timer
- SUPVAN Bluetooth Label Maker Machine
- Microsoft Ergonomic Split Keyboard with Palm Rest
- Pet Right Cat Allergen Neutralizer Spray for Human
- KYY Under Desk Elliptical
- Lucas Oil Grease RD Lithm 14oz