Ratings Breakdown
Rated 4.8 by 1,121 people
Pros from Reviews
- Insightful
- Solid book
- Must read for business owners
- Teaches a lot about selling
- Provides tactical strategies
- Includes swipe lead ins
- Short and instructional
- Helps improve copywriting skills
Cons from Reviews
- Lacks in profoundness
- Doesn't explain why leads work
- Not for beginners