Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records

Eugene Schwartz How to Write Ads Book Reviews Summary

Ratings Breakdown

Rated 4.2 by 9 people

Pros from Reviews

  • Insightful copywriting techniques
  • Classic advertising analysis
  • Engaging writing style
  • Influential in advertising industry
  • Teaches how to think like a top copywriter
  • Treasure of wisdom and instruction
  • Relevant for serious marketers
  • Valuable lessons for ad creation

Cons from Reviews

  • Dated content
  • High price for information available elsewhere
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