Rocking the Ages: The Yankelovich Report of Generational Marketing

by J. Walker Smith Rocking the Ages Reviews Summary

Ratings Breakdown

Rated 3.2 by 9 people

Pros from Reviews

  • Insightful generational analysis
  • Helps understand marketing strategies
  • Engaging writing style
  • Accessible for non-marketers
  • Clarifies consumer behavior
  • Historical context provided

Cons from Reviews

  • Somewhat outdated information

Notable Features

Generational Marketing
Market Research
Hardcover
First Edition
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