Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland Alchemy Book Reviews Summary

Ratings Breakdown

Rated 4.5 by 1,588 people

Pros from Reviews

  • Insightful anecdotes
  • Compelling arguments
  • Humorous and witty
  • Encourages creativity
  • Challenges assumptions
  • Interdisciplinary insights
  • Fresh perspective
  • Engaging storytelling

Cons from Reviews

  • One-sided arguments

Notable Features

Behavioral Insights
Creative Thinking
Marketing Strategies
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