Alchemy: The Surprising Power of Ideas That Don't Make Sense

by Rory Sutherland: Alchemy Reviews Summary

Ratings Breakdown

Rated 4.5 by 1,510 people

Pros from Reviews

  • Insightful marketing perspectives
  • Engaging storytelling
  • Interdisciplinary insights
  • Challenges assumptions
  • Encourages creativity
  • Solid theoretical research
  • Fascinating anecdotes
  • Compelling arguments

Cons from Reviews

  • Constant criticism of logic
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