philip-kotler On Marketing Reviews Summary
Ratings Breakdown
Rated 4.5 by 194 people
Pros from Reviews
- Comprehensive marketing overview
- Easy to understand
- Timeless fundamental concepts
- Useful for beginners and experts
- Well written and organized
- Relevant to current environment
- Quick read for basics
- Stimulates critical thinking
Cons from Reviews
- Outdated for modern marketing
- Lacks internet marketing insights
- Not for advanced marketers
- Dense and overwhelming at times
Notable Features
New Edition
272 Pages
English Language
ISBN Included
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