Ratings Breakdown
Rated 4.3 by 788 people
Pros from Reviews
- Insightful marketing concepts
- Relevant even today
- Good introduction for beginners
- Practical advice for marketers
- Influential in marketing history
- Easy to read tone
- Helpful for eCommerce developers
Cons from Reviews
- Dated examples
Notable Features
Marketing Strategy
Customer Engagement
Relationship Building
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