This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin This Is Marketing Book Reviews Summary

Ratings Breakdown

Rated 4.6 by 4,972 people

Pros from Reviews

  • Philosophy of modern marketing
  • Heartwarming approach to marketing
  • Great for startups
  • Understanding contemporary dynamics
  • Emphasis on serving clients
  • Insightful core marketing principles
  • Refreshing take on marketing
  • Values authenticity and storytelling

Cons from Reviews

  • Repetitive core message
  • Vague statements
  • Reads like a collection of blog entries
  • Lacks seriousness in tone
  • Some statements seem hyperbolic
  • Definition of marketing may not resonate with all
  • Repetitive emphasis on marketers creating change

Notable Features

Marketing Insights
Consumer Behavior
Business Skills
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