by Gabriel Weinberg and Justin Mares Reviews Summary

Simple and practical book

Excellent summary of growth avenues

Provides actionable guidance

Priceless for getting more customers

Great examples and useful advice

Nails marketing for startups

Fantastic introduction to marketing

Broad summary of growth tactics

Bullseye testing process makes no sense

Single-channel approach limits growth

Short testing period may not yield results

Can't separate testing from execution

Some channels take longer to produce results

Not enough emphasis on multi-channel marketing

Doesn't understand importance of building a startup brand

Single-channel strategy may not work for all startups