The Making of a Name: The Inside Story of the Brands We Buy

Steve Rivkin The Making of a Name Reviews Summary

Ratings Breakdown

Rated 4 by 9 people

Pros from Reviews

  • Informative history
  • Easy read
  • Comprehensive content
  • Helpful for marketing
  • Entertaining

Cons from Reviews

  • Poor typography

Notable Features

Insider Story
Brand Insights
Marketing Analysis
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