Al Ries & Jack Trout: Positioning: 20th Anniversary Edition Reviews Summary
Ratings Breakdown
Rated 4.4 by 483 people
Pros from Reviews
- Conceptual contribution to marketing
- Relevant after 40 years
- Must-read for entrepreneurs
- One of the best marketing books
- Valuable insights
Cons from Reviews
- Outdated examples
- Repetitive content
Notable Features
Marketing Strategy
Brand Positioning
Advertising Techniques
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