Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland's Alchemy Book Reviews Summary

Ratings Breakdown

Rated 4.6 by 805 people

Pros from Reviews

  • Deep insights
  • Practical wisdom
  • Encourages new thinking
  • Expands perspective
  • Valuable for entrepreneurs
  • Easy to read
  • Engaging style
  • Real-life examples

Cons from Reviews

  • Semantic challenge
  • Overemphasis on alchemy

Notable Features

Branding
Marketing
Consumer Behavior
You might also be interested in: