Al Ries The 22 Immutable Laws of Branding Reviews Summary
Pros from Reviews
- Easy to read
- Informative insights
- Foundational branding principles
- Unique branding focus
- Quick reference guide
- Engaging writing style
- Applicable to small businesses
Cons from Reviews
- Outdated Internet branding
- Limited economic models
- Some concepts counter-intuitive
Notable Features
Market Research
Advertising Insights
Sales Strategies
Paperback Edition
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